A leading brand wanted to understand more deeply about what pain means to people—beyond the symptoms and the physical consequences of pain.
What beliefs stand in the way of dealing with pain?
How do you communicate in a way that makes people feel comfortable with their decision on how to treat their pain?
The client gained an intimate understanding of the real challenges faced by pain sufferers. Learning from the study has been incorporated in the development of a new brand positioning and new creative.
Insights are also driving strategies to enter new market territory.
