Our client, one of the world’s leading brands, had experienced a decline in sales of its product in restaurants.
Despite having one of the foremost consumer research data banks, the client was looking for something different – with proven results.
They came to our team at Q:Quest.
The insights proved of value beyond food service and re-connected the brand to the importance it plays in people’s lives – and how to get the “intangibles” right to create a memorable experience.
The brand developed unique programs to partner with food in different restaurant environments.
By creating a sharper lens that focuses on how the consumer wants to experience the brand, the client has the know-how to “take the guesswork out of what we do”.
