Many of our clients have well-established, leading brands in their categories. They have extensive consumer research. Generating ideas for enhancing their products is not typically a problem. But they continue to face challenges in achieving aggressive growth targets for their business.
We intimately explore the consumer’s experience. The result is a sharper focus on what needs to be done to grow the brand and unmet need states to develop. We have uncovered territory where the brands never knew they had permission to enter. We have transformed brands from dull to dynamic.
With sophisticated quantitative models we have accurately predicted the success of new concepts or new positioning language. Through our process Brands have confidently – and successfully – entered new markets.
It Simply Works
