One of our clients was experiencing strong growth in its European and Canadian markets. But getting new customers was proving tougher in the US. While consumers knew the product was a healthy choice, there were a number of barriers preventing consumers from trying it or sticking with it.
You can overcome barriers that hold back your potential customers.
- What beliefs are getting in the way?
- How can the brand challenge or shift these beliefs?
- What is the desired sensory experience?
- How can they re-create it in communications?
- What opportunities exist for new products?
Through the study the brand learned how to re-frame the category and model positive experiences in its communications. Category growth has been significant.
