What makes a brand successful in one country doesn’t necessarily translate to success in another country.
We recently conducted 2 health care studies across a number of countries in a mature category. The challenges:
- How do you stem the decline of business?
- Are there any unmet needs that have potential to expand this mature market?
- How do you capture brand growth in foreign markets?
The studies uncovered important similarities and differences within and between the cultural markets.
Our clients used the insights to strengthen their U.S. positioning and communications.
