How to get smokers to quit, successfully?
How to reduce obesity and get people to live and eat healthier?
How to get people to conserve energy and try new sources of energy?
Changing behaviours—especially established routines or habits—is never easy.
Often, people try to make a change and then fall back into their old ways. This can lead to feelings of guilt, or failure. And the more brands push people in the “right” direction, the more stressed and stuck consumers may become. We have been challenged to provide know-how on some of the toughest behaviours to shift. None of these involve a quick fix.
Through our unique process we guided our clients in how to successfully begin shifting behaviours and how to play a role in reinforcing the behaviours the consumer wants to achieve.